Industry Leader to Launch New Programs and Spearhead Innovations for Global Network Members
December 02, 2021: IRVINE, Calif.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, a global residential real estate brokerage franchise network, is proud to welcome Laura Stace as Vice President of Luxury Marketing. Stace brings extensive experience in marketing to the position after representing some of the world’s most notable residential real estate brands and developers. She will work alongside the global executive team’s esteemed professionals to expand the marketing services for the global network and Berkshire Hathaway HomeServices Luxury Collection.
“We are delighted to welcome Laura Stace to Berkshire Hathaway HomeServices as Vice President of Luxury Marketing,” said CEO, Christy Budnick. “Within the Berkshire Hathaway HomeServices network, luxury is an experience found at every price point and real estate type—from resort communities, to condominiums, single-family homes and multi-million dollar mansions. Laura shares our vision and goals and joins us in bringing a unique perspective to luxury marketing for today’s real estate market.”
Stace will launch strategic alliances and cohesive marketing plans for the Berkshire Hathaway HomeServices global network and its 55,000 members. She is also charged with leading initiatives including Berkshire Hathaway HomeServices Global Open House, Prestige Magazine, public relations, and social media strategy, while adding educational and experiential programs to complement the robust programming schedule.
“Berkshire Hathaway HomeServices paired with the Luxury Collection brand has created an environment for all our network members to be successful in the high-end of the market,” said Wendy Durand, Senior Vice President of Global Marketing & Communications. “Laura’s expertise will again elevate the Luxury Collection as she creates innovative programs and initiatives for network members. I am thrilled to welcome Laura to our global marketing team.”
Stace most recently served as the Chief Communications Officer of the luxury brokerage firm, The Agency. At The Agency, she oversaw all internal and external communications for the brokerage, franchise partners, and agents, and spearheaded high-level marketing initiatives, public relations, and content strategies. Stace has held executive positions at leading marketing and public relations firms in Los Angeles and Miami. She has also successfully created and executed public relations and marketing campaigns for more than 50 new development projects throughout the U.S., Mexico, and the Caribbean.
“I have long admired the Berkshire Hathaway HomeServices brand, and I am honored to be working with some of the most respected and innovative professionals within the residential real estate industry,” Stace said. “I am looking forward to being a part of the distinguished team and delivering even more creative concepts, educational resources, and services to our global real estate network.”
Stace began her career as a journalist and then news editor before transitioning to marketing. She has a master’s degree in communications from Australia’s Griffith University and a bachelor’s degree in print journalism and a minor in political science from California State University, Northridge.
For more information visit: https://www.bhhs.com/
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a global residential real estate brokerage franchise network with more than 50,000 real estate professionals and nearly 1,500 offices throughout the U.S., Canada, Mexico, Europe, the Middle East, India and The Bahamas. In 2020, the Berkshire Hathaway HomeServices global network represented more than $138 billion in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability, and longevity.
Laura Stace, Vice President of Luxury Marketing (Photo: Business Wire)