Bridesmaids Own Kumari The Starish Coterie in Jadau The Raniwala 1881 Spring-Summer 2021 Collection

From the purveyors of heritage jadau for the modern aesthete, comes a collection that celebrates the Indian bridesmaid

Kumari by Raniwala 1881 in Spring-Summer 2021 Collection

In homage to where it all began, Raniwala 1881 launches their new 2020-21 Bridal Collection - Beawar Legacy - an exploration of deep-rooted secrets of the brand's heritage

JAIPUR, India, June 16, 2021 /PRNewswire/ -- The long-standing Jaipur-based brand known for its award-winning jadau pieces, Raniwala 1881, is pleased to announce the launch of 'Kumari', their Spring-Summer 2021 collection. Picture a typical Indian wedding, as a couple starts a new journey of wedded bliss, the ambience is enveloped with unadulterated love and laughter. Adding spirit and soul to the celebration is the coterie of bridesmaids; not just supporting acts to the brides, but stars in their own right. Raniwala 1881's Spring-Summer 2021 collection 'Kumari' is dedicated to them.

The Raniwala 1881 'Kumari' is strong, spirited and stylish. She marries elegance with edge, thinks global while valuing her roots, and favours grandeur and mindfulness with equal fervour. She is a tastemaker with an affinity for jewels that allow her to revel in the richness of her heritage. With this in mind, this collection adopts an ethno-contemporary approach, the very foundation of Raniwala 1881's design philosophy, while seeking inspiration in the history, architecture, culture and crafts of Rajasthan.

Open-setting polki and precious gemstones have been married with a forward-thinking and fresh design vocabulary. Majestic hues of a surreal summer sunset are woven into the narrative with the unique color palette. This is the very rationale behind the versatile use of gemstones like morganites, Russian emeralds, pearls and rubies.

Abhishek Raniwala, Co-founder & Creative Director of Raniwala 1881 says: "Kumari is a strong, young woman who takes pride in herself, her roots and her values. The collection has been handcrafted with love for the bridesmaid of today who is a patron of modern heirlooms." He adds, "The other driving force behind the launch of a new collection even during such turbulent times was to fulfil our commitment to our craftsmen. With adequate safety measures in place, we continued to support our community of artisans with the purpose to sustain their craft. Raniwala 1881 believes that it is imperative to be responsible towards the craft community and fuse new-age sensibilities into our tradition."

About Raniwala 1881

Raniwala 1881's illustrious history began with Rai Bahadur Champalal of Beawar, the great-great-grandfather of Abhishek and Abhiyant Raniwala – the current generation behind the brand. Bestowed the title of 'Rai Bahadur' by the then British government, Champalal was a connoisseur of gems and stones and known as 'Raniwala' in the 17th century.

Specialists in jadau jewellery, the Raniwala family continues to create award-winning pieces with the finest gemstones in traditional, artisanal techniques. Since several years, Raniwala 1881 remains the leading name behind most jadau and polki collections, endorsed by India's leading jewellers. Having successfully carved a niche within the jewellery trade business, Raniwala 1881 will now directly cater to its bespoke clientele with collections ranging from delicate, everyday jadau to traditional bridal-wear through its atelier in Jaipur.

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Raniwala 1881 Unveils their new Bridal Collection

In homage to where it all began, Raniwala 1881 launches their new 2020-21 Bridal Collection - Beawar Legacy - an exploration of deep-rooted secrets of the brand's heritage

JAIPUR, India, March 4, 2021 /PRNewswire/ -- The long-standing Jaipur-based brand known for its award-winning jadau pieces, Raniwala 1881, is pleased to announce the launch of 'Beawar Legacy', their 2020-21 collection of bridal jewellery. The collection acknowledges and pays tribute and honours the brand's rich heritage and legacy that stems from the town of Beawar in Rajasthan that started with the late visionary forefather, the aristocrat Rai Bahadur Seth Champalal-ji Raniwala.  

Specialists in jadau jewellery, the Raniwala family continues to create award-winning pieces with the finest gemstones in traditional, artisanal techniques and remains the leading name behind most jadau and polki collections found in the country these days. The brand caters to its bespoke B2C and B2B clientele with collections ranging from delicate, ready-to-wear jadau to traditional bridal-wear through its Experience Centre in Jaipur.  

The 'Beawar Legacy' collection from Raniwala 1881 stems from not just metaphorical, but also literal inspirations rooted in the family's Beawar haveli. The design language comes from the palatial structure. Its history and splendour are resonated in every piece. Furthermore, a deep dive into the Raniwala 1881's family archives and albums brought to life the individualistic sensibilities of the formidable women from the founders' family. The result is a collection of modern classics for the bride of 2021. 

Speaking about the new collection, Abhishek Raniwala, Co-Founder & Creative Director - Raniwala 1881, says, "The soul of Raniwala 1881 lies in preserving and celebrating the culture of Rajasthan - this is our legacy that has remained unchanged since 1881. As we grow, it is very easy for values to be replaced by misplaced ambition. But I am proud to say that this legacy and authentic identity has survived in our brand philosophy." 

The narrative of this collection is centred around three sisters of style and substance, as they return to their ancestral home in Beawar. Women of the world, it is now time for them to reconnect with their heritage. But simply an ode to a bygone era is not what they set out to accomplish - the intention is to embrace their roots while burnishing them with modern a flair and a global outlook.   

As the sisters return to their ancestral home, they walk down the chequered-floored corridors, lined with gilded pillars and hand-painted walls. Every turn is home to a treasure trove of artefacts lovingly collected from around the world. Every mosaic door leads to a different chapter of the family's history; the parlour that was once always buzzing with guests; the courtyard that has seen generations grow up and the domed terraces where peacocks delighted the family with surprise visits. 

Every corner evokes memories of a bygone era; echoing with the hopes, dreams, and laughter of the many generations who built their lives in the Raniwala haveli. The Beawar family home is more than just an ancestral home - it lays at the heart of what connects the Raniwala family's past with its present and future - a celebration of what was, what is and what will be. 

Contact Raniwala 1881, by Phone: +91-141-221-4002/+91-141-221-4008
Raniwala 1881 Experience Centre Address:
, Hawa Sadak Road, Geejgarh Vihar Colony, Civil Lines, Jaipur - 302006