Israel Public Relations Advice Shared by Ronn Torossian, CEO, 5WPR, one of America's leading PR firms

Public Relations executive Ronn Torossian released the following book excerpt from his best-selling PR book, "For Immediate Release" regarding Israel's PR, especially relevant against the backdrop of Israel's Foreign Minister Yair Lapid's recent comments.

This week, Israel's Foreign Minister Yair Lapid warned that Israel will face intense campaigns to label it an apartheid state in 2022.