Frito-Lay North America

Fans have the chance to win FREE tickets to Coachella starting in April by visiting Lay's on their Instagram page  

Lay's FRESH 4D marks the first time consumers will taste Lay's chips in their freshest form, using potatoes sourced from local farms and served within 24 hours of being made

Seth Rogen and Paul Rudd "Stay Golden™" While Walking Down Memory Lane in Lay's® New Super Bowl Campaign
"Stay Golden" campaign spotlights how Lay's is there for life's greatest moments … and even the not-so-great ones!

James’ multi-year partnership with Ruffles kicks off with a brand-new TV campaign titled “Ruffles D.N.A.” debuting on Christmas Day.

LeBron James teams up with Ruffles in new era of the Own Your Ridges campaign

Ruffles® and Global Icon LeBron James Empower Fans to Own Their Ridges

New "Ruffles D.N.A." TV campaign to premiere during NBA Christmas Day games

Frito-Lay® and Jimmy Fallon Team Up to Bring Back Childlike Wonder With 'Share More Joy' Holiday Campaign

- Ring in the season with the return of the Frito-Lay Holiday Shop to Snacks.com

- Spread even more Holiday Magic by purchasing specially-marked Frito-Lay products benefitting Toys for Tots