LeBron James and Ruffles D.N.A @ NBA Christmas Day Games

James’ multi-year partnership with Ruffles kicks off with a brand-new TV campaign titled “Ruffles D.N.A.” debuting on Christmas Day.

LeBron James teams up with Ruffles in new era of the Own Your Ridges campaign

Ruffles® and Global Icon LeBron James Empower Fans to Own Their Ridges

New "Ruffles D.N.A." TV campaign to premiere during NBA Christmas Day games