Cheetos launches Chesterville in Meta Horizon Worlds, the first venture into virtual reality for both Cheetos and the iconic Frito-Lay snack portfolio

In Chesterville, players are challenged to complete tasks to earn points on their "mischief meter" and access the spooky mansion. They'll have help from a stash of Cheetos Mischief Makers, including Cheetle-fied Paper Towels and Mac-O-Lanterns, to help conquer challenges and raise their score.

Cheetos gives fans the chance to 'resurrect' a favorite flavor for a limited time when they cast their vote in Chesterville or on social media.

For its first trip to the metaverse, Cheetos gives fans the chance to "resurrect" a favorite flavor for a limited time

LeBron James and Ruffles D.N.A @ NBA Christmas Day Games

James’ multi-year partnership with Ruffles kicks off with a brand-new TV campaign titled “Ruffles D.N.A.” debuting on Christmas Day.

LeBron James teams up with Ruffles in new era of the Own Your Ridges campaign

Ruffles® and Global Icon LeBron James Empower Fans to Own Their Ridges

New "Ruffles D.N.A." TV campaign to premiere during NBA Christmas Day games