Frito-Lay North America

James’ multi-year partnership with Ruffles kicks off with a brand-new TV campaign titled “Ruffles D.N.A.” debuting on Christmas Day.

LeBron James teams up with Ruffles in new era of the Own Your Ridges campaign

Ruffles® and Global Icon LeBron James Empower Fans to Own Their Ridges

New "Ruffles D.N.A." TV campaign to premiere during NBA Christmas Day games

Frito-Lay® and Jimmy Fallon Team Up to Bring Back Childlike Wonder With 'Share More Joy' Holiday Campaign

- Ring in the season with the return of the Frito-Lay Holiday Shop to Snacks.com

- Spread even more Holiday Magic by purchasing specially-marked Frito-Lay products benefitting Toys for Tots