Cheetos launches Chesterville in Meta Horizon Worlds, the first venture into virtual reality for both Cheetos and the iconic Frito-Lay snack portfolio

In Chesterville, players are challenged to complete tasks to earn points on their "mischief meter" and access the spooky mansion. They'll have help from a stash of Cheetos Mischief Makers, including Cheetle-fied Paper Towels and Mac-O-Lanterns, to help conquer challenges and raise their score.

Cheetos gives fans the chance to 'resurrect' a favorite flavor for a limited time when they cast their vote in Chesterville or on social media.

For its first trip to the metaverse, Cheetos gives fans the chance to "resurrect" a favorite flavor for a limited time

Katelyn Ohashi in Frito Lay Promo with Clubhouse LA Influencer Brand

"It was a pleasure working closely with Katelyn and her team on this memorable campaign," said Julia Salmon, Sales Executive at CMGR. "The campaign empowers women everyday, and in sports."

Clubhouse Media Group, Inc. Closes Promo Deal With PepsiCo's Frito Lay & UCLA Gymnast Katelyn Ohashi

PepsiCo to Present at the Consumer Analyst Group of New York Conference

PURCHASE, N.Y., Feb. 11, 2022 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) today announced that Ramon Laguarta, Chairman and Chief Executive Officer, and Hugh Johnston, Vice Chairman and Chief Financial Officer, will present virtually at the Consumer Analyst Group of New York (CAGNY) Conference on Wednesday, February 23, 2022 at approximately 11:30 a.m. ET.

LeBron James and Ruffles D.N.A @ NBA Christmas Day Games

James’ multi-year partnership with Ruffles kicks off with a brand-new TV campaign titled “Ruffles D.N.A.” debuting on Christmas Day.

LeBron James teams up with Ruffles in new era of the Own Your Ridges campaign

Ruffles® and Global Icon LeBron James Empower Fans to Own Their Ridges

New "Ruffles D.N.A." TV campaign to premiere during NBA Christmas Day games