Skip to main content

Brand-Safe Advertising Gets a Boost with by leveraging the Seekr Score, the content evaluation scoring algorithm

VIENNA, Va., Nov. 15, 2022 /PRNewswire/ -- Seekr, an internet technology company that offers information discovery and content evaluation, and Freestar, a leading monetization partner for publishers, e-commerce sites and app developers, today announced a partnership to monetize search on Seekr that will offer online advertisers the opportunity to target high-quality, brand-safe content. Powered by AI, Seekr offers the first search engine that reimagines what web results can look like when bias and misinformation are removed.

Seekr will offer brand-safe targeting capabilities using the Seekr Score, a set of proprietary algorithms that incorporate machine learning to sift through daily news stories and offer a score that reflects the reliability and credibility of every article. The inclusion of the Seekr Score will allow brands to target advertisements based on an article's reliability and will bolster confidence for brands concerned with having their ads appear next to poor quality, unreliable, or potentially brand-damaging content.

Programmatically sold advertising was worth $418 billion in 2021, and is expected to reach $725 billion by 2026. According to an October 2022 report on the role that some ad tech vendors play in funding disinformation, the Global Disinformation Index (GDI) continues to observe high-profile brands funding sources of disinformation via online advertising — often without the brand's knowledge of where their ads are being placed. Ad placements such as these increase the risk of damage to brands' reputations and undermine the public stances taken by many brands against hateful attitudes and beliefs.

"Billions of dollars of advertising are lost every year funding websites that cannot identify misinformation," said Seekr CEO and founder Pat Condo. "Brands benefit when their ads appear alongside reliable news sources. Our use of the Seekr Score in partnership with Freestar will ensure that people have the ability to view high-quality content and related advertising. The Seekr Score will become critical to bolstering brand safety."

Access the Seekr Press Kit or learn more at https://seekr.com.

About Seekr Technologies Inc.

Seekr is an internet technology and content evaluation company that prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they remove bias and misinformation. Seekr utilizes an independent search index, sophisticated data science, and rigorous journalistic standards to determine the quality of news articles and their political lean — giving everyone access to technology that makes it easy to find trustworthy content in context.

All trademarks contained herein are the property of their respective owners.

TOP Pageant News Now

Maria Gigante was crowned Universal Woman 2024 on March 22nd: Check LIVE Stream

Sofia Veron was crowned Reina Latina Internacional 2024 on March 21st: Check Streams and Check Results

Streaming Now Universal Woman 2024 on March 22nd from Cambodia: Check Results

Miss Botswana 2024 Final on March 23rd at the Royal Aria

Nine Contestants are Vying The Miss Gibraltar 2024 Crown at Final on March 23rd

Miss Beauty of Zeeland 2024 LIVE Stream on March 23rd from the Theater de Mythe in Goes

Miss Face of Cameroon / Miss Grand Cameroon 2024 Final on March 24th

Mister & Miss Supranational Cuba 2024 Final on March 24th at CUZ Miami Venue in Doral

Miss Mesoamérica International 2024 Final on March 24th in El Salvador

Miss Universe Netherlands 2024 Contestants announcement on March 24th

Miss Grand US Virgin Islands 2024 Final on March 25th

Miss Louisiana USA & Miss Louisiana Teen USA 2024 Dates are March 29th-30th

Miss Supranational Botswana 2024 on new date April 6th with Top 12 out of 30 Contestants

Miss Teen Universe South Africa 2024 Registration Deadline is March 20th

Miss Universe Laos Accepting Registrations, Deadline March 22nd

Miss Lesotho 2024 Registration Opens, Deadline March 31st, Final September 7th

Miss Supranational Perú 2024 Final on April 2

Miss Danmark 2024 Castings on March 23-24 and April 6-7

Miss Brazil World 2024 @ CNB Brasil: New Dates are May 26-30, Coronation on May 29th

CNB Ecuador 2024 Final on June 8th with 26 Contestants for The 73RD Miss Universe Pageant in Mexico