Sherni Vidya Balan Film Gets Government Partner Madhya Pradesh Tourism

Madhya Pradesh Tourism Board partnered with Vidya Balan starrer film Sherni (Tigress)
Innovative initiative of Madhya Pradesh Tourism's comprehensive marketing campaign
Shreni (Tigress) Movie World Premiere on June 18 on Amazon Prime Video

Bhopal : Wednesday, June 16, 2021, To give a boost to Madhya Pradesh tourism, Madhya Pradesh Tourism Board has entered into a Marketing Partnership with T-Series and Abundantia Entertainment, the makers of the upcoming and much-awaited film, actress Vidya Balan starrer 'Lion'. Principal Secretary, Tourism Shiv Shekhar Shukla informed that the film 'Lion' has been shot in the real and beautiful forests of Madhya Pradesh, Kanha National Park, Bhoot Palasi of Raisen and the surrounding areas of Balaghat.

The world premiere of the film 'Lioness' will release on June 18 on Amazon Prime Video in over 240 countries. Madhya Pradesh Tourism Board is participating in symbiotic marketing and promotion campaign with the makers of the film 'Lion' to introduce tourists to the natural beauty of the state and to promote tourism. The film is being promoted on social media and digital media with the hashtag #MPKiSherni.

Shri Shukla said that ever since we first heard the story of 'Lion', we knew that it would be a suitable vehicle to showcase the beauty and heritage of Madhya Pradesh's forests to the world. The forest department has also got full support for forest conservation and to make tourists experience exciting wildlife tourism. Shri Shukla said that it is a matter of happiness that the film 'Lion' will now not only bring the beauty of our state to the world, but will also draw attention towards wellness tourism, tribal art and culture, handicrafts and various unique initiatives of Madhya Pradesh. . Madhya Pradesh Tourism Board is excited to partner with talented actress Vidya Balan and filmmaker Mr. Amit Masurkar, T-Series and Abudantia Entertainment to fulfill the objectives of promoting tourism in the state.

Rajneesh K Singh, Assistant Conservator of Forests who assisted in the production of the film said that it is not a simple matter that we have got a chance to be a part of stories like 'Lioness' which strike a balance between environment and development and man-animal conflict management. Discusses issues like keeping and brings them in front of the society. We are proud that the wonderful work done by our department every day is now world to see. We look forward to seeing the world our wonderful forests and experiences that filmmakers have to offer.

Sharing the experiences of shooting in Madhya Pradesh, actress Vidya Balan, who is playing the lead character in the movie 'Lion', said that it has been an experience of a lifetime for me to shoot the film in real and live locations in the jungles of Madhya Pradesh. The scenic beauty and heritage of Madhya Pradesh has provided the perfect backdrop to the story of the film. Hopefully watching the film will be a unique experience for the audience. He told that he had a lot of fun shooting in Madhya Pradesh and the friendly behavior of the people here made it even more special.

The film 'Lioness' explores the complex issues of conflict between mankind and animals. In the film, actress Vidya Balan plays the role of a mid-level forest officer who struggles to maintain a balance in the environment with her team and local colleagues despite many constraints and societal pressures. The film deals with a sensitive subject which touches on various aspects of respect, mutual understanding and coexistence not only between human and animal but also between human beings.