Thank You, By the Way An Internet Event For Saving Rhinos, 2 Lacs Hectare and Supporting 2 Millions Indian

You Wear Natural Diamond, Thank You, By the Way for Supporting 20 Lacs Indian People's Livelihood, Saving Endangered Rhinos and SafeGuarding 2 Lacs Hectare of Land in Southern Africa!!!

When you celebrate a festival by bringing home natural diamond jewellery, you help protect biodiversity over an area of land the size of Paris, London and New York city

Your daughter’s natural diamond jewellery is not just a gift to her, but also the reason why 4 million people get access to healthcare

While your natural diamond is a sparkling symbol of your legacy, it is also a treasure trove of education for half a million children in rural communities

Your natural diamond has contributed to 16 billion dollars of annual benefits for our world. That includes healthcare, jobs, education, biodiversity and infrastructure

Your natural diamond provides high quality and safe jobs, as well as supports the livelihood of 10 million people worldwide

When you reward yourself for that much-deserved promotion with natural diamond jewellery, you help fund more than 400 women-owned businesses across Africa

Your proposal with a natural diamond ring helped protect endangered Rhinos and safeguard 200,000 hectares across southern Africa

An all-round visual storyteller, @milighosh may call Los Angeles home today, but her life has had her move between the US, Africa and Asia, all of which influence her creative aesthetic. 15 years in the industry, her career spans weddings, fashion photography, lifestyle shoots and portraits. She spoke to us about what it means to be a brown woman in the photography community, her favourite diamond ring — one that she’s purchased twice — and the loveliest gift she’s ever received from a client. Click on the link in bio to read more. #OnlyNaturalDiamonds #DiamondRing #LAGirl #MiliGhosh #LoveAndDiamonds


~ The campaign puts a spotlight on the industry's decades-long commitment to sustainability ~

- Link to the campaign website:

MUMBAI, India, Dec. 20, 2021 /PRNewswire/ -- The Natural Diamond Council (NDC) has partnered with the Gem Jewellery Export Promotion Council (GJEPC) & Responsible Jewellery Council (RJC) for their global campaign - 'Thank You, By the Way'. GJEPC set up by the Ministry of Commerce, Government of India (GoI) in 1966, is one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country's export thrust. Responsible Jewellery Council (RJC) a leading ethics and sustainability body for the global jewellery and watch industry. The campaign reaches out to consumers who, now more than ever before, want to know where their products come from and the impact their purchases have on producing countries and local communities.

The campaign aims to thank consumers and industry alike for being a part of the natural diamond journey by highlighting the 'do good' approach adopted by the sector. The omnichannel campaign features a variety of engaging sustainability facts about the natural diamond industry, highlighting both the socioeconomic and community benefits.  The series of multiple creative executions will debut across NDC's social media channels, with a dedicated page on Only Natural Diamonds. 

Richa Singh, Managing Director - India & The Middle East, Natural Diamond Council said, "Sustainability is not a trend but a journey for brands and for the natural diamond sector it has always been at the core of all our endeavours. This campaign reflects on the good that the modern diamond industry along with GJEPC have done for communities and individuals who are both directly and indirectly associated with it. With this, we want every customer to take pride in the fact that their purchase has touched lives around the world positively and thank them for being a part of the journey."

Colin Shah, Chairman, Gem Jewellery Export Promotion Council said, "In order to achieve long-term sustainability in our industry, we need to adapt a 360-degree approach. The association with the Natural Diamond Council does just that, by highlighting the contributions made and recognising the vital role of the trade in bringing the community together, touching lives and making a real difference. The sector has always taken a 'do good' approach and we will continue to do so in the future."

Iris Van der Veken, Executive Director of the RJC said, "Consumers are looking for purpose and want to know if the company they buy from has strong values and robust management systems that integrate sustainability at the core of their operations. The RJC certification gives that third party assurance." 

Retailers and industry partners can collaborate on this campaign by showcasing the sustainability creatives initiated by NDC, GJEPC & RJI. Campaign collaterals can also be utilized by adapting the creative message according to their local contributions in the domain.

About The Natural Diamond Council:

The Natural Diamond Council (NDC) advances diamonds' desirability by publishing trends and sharing resources and information with consumers on the ultimate timeless and natural luxury good. The NDC also works to support the integrity of the natural diamond industry, providing transparency, and insight on the ethics, sustainability and progress of this sector.

Reference Links:

Website -

Instagram - @onlynaturaldiamonds_in -

YT@onlynaturaldiamondsIN -