Skip to main content

Additional participating bakeries included The Sweet Boutique (Houston, TX), Big Fat Cookie (Chicago, Il), Crust Vegan Bakery (Philadelphia, PA), and Sugar Shane's (Atlanta, GA).

Five Bakeries from Across the US Competed for the Honor of the Best Holiday Cookie Using Kellogg's Corn Flakes®

Winning Bakery Fat and Flour Received $10,000 to Donate to the Downtown Women's Center Los Angeles Revealed in a Short Form Video Featuring Ross Mathews

Tastemade and Kellogg's Announce Winner of Corn Flakes Holiday Cookie Sleigh Competition

SANTA MONICA, Calif., Dec. 15, 2022 /PRNewswire/ -- Modern media company Tastemade and Kellogg's Corn Flakes® today announced the winner of their inaugural Holiday Cookie Sleigh Competition. The competition was a part of their latest campaign designed to empower the baker in us all called Tastemade x Kellogg's Corn Flakes® - Baking a Difference, a fun multi-platform content campaign that inspired creative holiday baking while supporting a local community.

Five bakeries from across the country competed to create their best holiday cookie using Kellogg's Corn Flakes® in the Corn Flakes Holiday Cookie Sleigh competition.


Celebrity talent judge Ross Mathews revealed Fat and Flour (Los Angeles, CA) as the winning bakery for their caramel corn chewy cookie – watch the reveal HERE. As the winning bakery, Kellogg's will donate $10,000 on their behalf to the Downtown Women's Center Los Angeles, the only organization in Los Angeles focused exclusively on serving and empowering women experiencing homelessness and formerly homeless women.

Additional participating bakeries included The Sweet Boutique (Houston, TX), Big Fat Cookie (Chicago, Il), Crust Vegan Bakery (Philadelphia, PA), and Sugar Shane's (Atlanta, GA).

Al Hawes, Head of Partner Experience and Operations at Tastemade said, "We are so excited to partner with Kellogg's on this fun competition highlighting Corn Flakes as a holiday baking staple. From our partner bakeries across the country, to celebrity judge Ross Mathews, to our agency partner in Starcom, we're thrilled to be working with such talented collaborators to bring this campaign to life on a local and national level. This program is a continuation of Tastemade's mission of turning viewers into doers and we know our audience is always hungry for inspiration this Holiday season and beyond."

Laura Newman, Senior Director of Brand Marketing at Kellogg Company said, "For generations, Kellogg's Corn Flakes has been a favorite pantry staple ingredient for both savory and sweet recipes. We are excited to partner with Tastemade to share the joy that Kellogg's Corn Flakes can bring to holiday baking traditions."

Nicole Rucker, owner of Fat and Flour in Los Angeles is a chef and author from LA and is known internationally for her rustic desserts and has won several awards for her homespun pies.

Tastemade engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, garnering 700 million minutes watched each month.

Starcom facilitated the partnership between Tastemade and Kellogg's and served as a key collaborator throughout the creative production process


Tastemade is a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, garnering 700 million minutes watched each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade has won a host of awards and accolades for its innovation and original programming, including three Emmy Awards — most recently a 2022 Daytime Emmy Award win in the category of "Best Culinary Host" for Frankie Celenza in Tastemade's Struggle Meals — three James Beard Awards, and Fast Company's "Most Innovative Companies" in 2021. For more information, visit Tastemade at:

Connect With Tastemade on TikTok | Instagram | Pinterest | YouTube | Facebook | Twitter | LinkedIn

About Kellogg Company

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods and noodles. As part of our Kellogg's® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit

TOP Pageant News Now

UmaSofia Srivastava is CROWNED Miss Teen USA 2023 by Faron Medhi

TOP 5 and TOP 20 Revealed On-stage: Now Happening Miss Teen USA 2023 at CW App and Website: Check Full Results

2024 Miss America's Teen Lottery Completes: Check Competition Order of The Candidates

National Costume Show, Rehearsal and Preliminary Today: Miss Teen USA 2023 @ Reno

People’s Choice Goes LIVE, It’s Time to Vote Your Favorite Miss USA 2023 Contestant

Global People's Choice Online Voting Now LIVE: Miss Teen USA Vote Deadline is Sep 27th till 11:59pm

Check: The Dates for Miss USA 2023 and are Out | Check The LIST of 51 Miss USA 2023 Contestants | Here are 51 Contestants Vying Miss Teen USA 2023, Final Date is Sep 28th | No Age Limit Era Commences at Miss Universe 2024 Onwards: ABOLISHED Upper Age Limit

Miss USA, here I come, says Mizzou Journalism Alumna, Autumn Black

Miss Missouri Teen USA Departs to Reno

Day 1: 2023 Miss USA & Miss Teen USA Kicks-off with Arrival of 102 Delegates in Reno Tahoe

Marielia Zaloumi is CROWNED Miss Universe Greece 2023

This Year 18 Contestants Vying Miss Universe Greece 2023 at Star GS Hellas on Sep 28th

Maya Aboul Hosn is announced as Miss Universe Lebanon 2023

TOP 50 Miss Russia 2023 Contestants Announced Out of 85,000 Applicants, Final Oct 8th

Streaming Now: Presentation of 25 Contestants at Miss Venezuela 2023 for Miss Universe 2024 and Miss International 2024

The Miss Philippines 2024 Boasts To Reinvent Pageant System, Holds Selection at Enderun Coworking Estancia

Miss América Latina Returns to Occidental Caribe for 2023 Edition on October 5th to 13th

2023 Miss World South Africa Top 54 Finalists LIST Announced

Miss Teen Colombia 2023-24 Pageant on Oct 3rd-6th in Bogota with 14 Contestants

The 72ND Miss Universe 2023-24 | The 71ST Miss World 2023 | The 23rd MISS EARTH 2023 | The 96TH Miss America 2024 | The 18TH Miss America's Teen 2024 | The 41ST Miss Teen USA 2023 | The 72ND Miss USA 2023

Pageants List Event Detail, Tickets, People's Choice Vote Online and LIVE Streams-> | July 2023 | August 2023 |