NEW YORK, May 30, 2023 /PRNewswire/ -- The Frito-Lay North America has revealed its Largest-Ever Investment In Women's Sports to Australia & New Zealand FIFA Women's World Cup 2023. The new relationship addition between FIFA Frito-Lay is major breakthrough to Women's Sports. This agreement marks Frito-Lay's brand's commitment to celebrate and support women in sports.
Steven Williams, CEO, Frito-Lay and Quaker Foods North America says "As our snacks are known to bring people together for iconic moments in sports, we look forward to using our role in this momentous occasion in women's sports to support the athletes and fans alike." He further adds "We are thrilled to be among the first Tournament Supporters in North America to announce our involvement with this year's FIFA Women's World Cup,"
Romy Gai, FIFA's Chief Business Officer commented "FIFA is delighted to welcome Frito-Lay as a Tournament Supporter for the FIFA Women's World Cup Australia & New Zealand 2023™ - a tournament that promises to drive the women's game to all new highs,"
The FIFA Women's World Cup Australia & New Zealand™ is set to captivate fans from around the globe, showcasing the remarkable skill and athleticism of the world's best players. The tournament will take place from 20 July through 20 August and promises a month of action, drama and elite level talent.