Skip to main content

The Knot Study reveals American Outdoor Marriage Proposals on High RISE

Ring Aesthetics are Changing, But Diamonds are Forever

Shoppers Favor In-Store Ring Purchasing

Hinge Increases in Popularity as Couples Continue to Find Love Online

Wedding Plans are Happening Even Before Engagement

The Knot is hosting a Proposal Season Contest major prizes sponsored by Men’s Wearhouse and the Las Vegas Convention and Visitors Authority

Share your Proposal Story here for a chance to win:

- Up to seven free rental packages from Men’s Wearhouse,
- Roundtrip flights for two to Las Vegas with a two-night hotel stay,
- Dinner and show tickets for two,
- A Wedding Ceremony Package to say “I do” in Vegas and
- A $5,000 American Express e-gift card

 

Check Proposal Season Contest here for official rules.

Online Dating continues to be the most popular way to meet

Outdoor Marriage Proposals Skyrocket in 2021

The Knot 2021 Jewelry & Engagement Study Announced

Largest Study of Its Kind Finds Over 75% of Couples Who Got Engaged in 2021 Have Already Set a Date for 2022, with Fall Being the Most Popular Season

Diamond Is the Most Preferred Center Stone for Engagement Rings

Moissanite Continues to Gain Popularity Among Those Who Chose a Gemstone

Yellow Gold Is on the Rise

NEW YORK, NY— December 2, 2021— Today, The Knot, a leading all-in-one wedding-planning resource, released The Knot 2021 Jewelry & Engagement Study, revealing top trends in marriage proposals including an increase in outdoor engagements (73% vs. 40% in 2020), hiring photographers and other vendors to help with the proposal (19% vs. 12% in 2019) and the vast majority of couples continuing to exchange rings (93%) with the diamond as the preferred center stone (86%). The Knot surveyed more than 5,000 respondents who got engaged from January through November 2021 and found engagement planning timelines were back to pre-pandemic behavior, as the majority of 2021 proposals were planned more than a month out, versus 2020 when nearly 50% of proposals were planned within the month.

With nearly three in four engagements taking place outside this year, 35% occurred at a scenic spot such as a mountain top or a place with a city view.  Further, nearly one in three engagements took place during a planned trip, up 7% from last year when many trips were halted.

 

With restrictions lifting throughout 2021, one in four proposers say they felt pressure to plan a unique proposal, back in-line with pre-pandemic numbers. Over 90% of couples announced their engagement on social media, with Instagram (78%) and Facebook (77%) being the most popular, and 20% of couples announced on Snapchat. Of those who got engaged in 2021, over 75% have already set a date for 2022, with fall being the most popular season. Roughly 85% of couples started wedding planning within less than two months, with 60% planning within a month of getting engaged.

“We’re thrilled to see that proposals are returning to pre-pandemic behaviors. The majority of couples are already booking their weddings for 2022, as the wedding boom is upon us,” said Shelley Brown, Senior Fashion and Beauty Editor, The Knot. “With this renewed excitement surrounding proposals comes an increased interest in highly personalized engagement rings. Oval diamonds, yellow gold settings and alternative center stones like moissanite and sapphire are all gaining popularity, speaking to couples’ increasing desire to invest in wedding traditions that represent their specific love story and personal taste.”

Additional key findings from The Knot 2021 Jewelry & Engagement Study include:

Shoppers Favor In-Store Ring Purchasing: While online channels, such as social media and jewelry websites, continue to be the leading resource for ring research and inspiration, proposers value the importance of in-store shopping. Sixty seven percent of rings were purchased in-store, with half of in-store purchases happening at local jewelers in 2021. Proposers visited two to three retailers and checked out 10 rings on average in-store before purchasing. Total engagement ring spend remained steady in 2021 at $6,000, in-line with pre-pandemic spend in 2019 at $5,900. Ring costs vary by type of stone, with the average cost of a clear diamond engagement ring being $6,800, versus an average of $2,500 for a gemstone. When comparing Millennials (ages 25-34) to Gen Z (ages 18-24), Millennials spent $6,700 and Gen Z spent $4,100 on the engagement ring in 2021. Additionally, of those that set a budget for the engagement ring, roughly two out of three stuck to that budget, while nearly 30% spent more than planned (up +9% since 2020). 

Ring Aesthetics are Changing, But Diamonds are Forever: The most popular type of engagement stone continues to be diamonds (86%), with round (41%) remaining the most popular cut, however, oval shape has seen a steady increase in popularity over the years (2% in 2015 to 19% in 2021). Shape and setting continue to be the most important ring features, while size has become less important. The popularity of white gold engagement rings has declined over the years, with 61% of rings being white gold in 2017 to now less than half in 2021 (45%). On the contrary, yellow gold engagement rings are once again gaining popularity, with an 11% increase since 2017. The average size of an engagement ring is 1.5 carats in total, with one in four engagement rings over two carats in total. 

Among the 10% of respondents who chose a gemstone for their center stone, the most popular is moissanite, which now accounts for more than one-quarter of non-diamond stones (28%, +9% vs. 2019), and is even more popular among Gen Z (35%). An eco-conscious mindset is rising among couples, with 34% finding it increasingly less important that the ring/stone be a natural stone (-8% since 2019), with Gen Z (28%) finding it less important than Millennials (35%) and Gen X (41%). Nearly one in four engagement rings in 2021 featured a center stone that was man-made, up 11% in the past two years, demonstrating dedication to sustainability.

Hinge Increases in Popularity as Couples Continue to Find Love Online: The majority of couples date for 2+ years before getting engaged (70%) and online dating continues to be the most popular way they meet (one in four), with 35% of those aged 35+ finding their partner online. While roughly one in four couples met on Tinder (27%) and Bumble (23%), Hinge is becoming an increasingly popular dating app for meeting a future spouse, used by 21% and up 18% since 2019. Among 18–24 year-olds (44%) and 25-29 year-olds (30%), Tinder was the most popular way engaged couples met, and Bumble was the most popular dating app among 35+ (22%).

Wedding Plans are Happening Even Before Engagement: Nearly 90% of couples say they talked about at least one aspect of their wedding prior to getting engaged (89%), with nearly 70% of couples taking at least one wedding planning action prior to getting engaged. Of those who got engaged in 2021, over 75% have already set a date for 2022, with Fall being the most popular time frame. Roughly 85% of couples started planning within less than two months, with 60% planning within a month of getting engaged.

In celebration of all the couples getting engaged this year, The Knot is hosting a Proposal Season contest with major prizes from Men’s Wearhouse and the Las Vegas Convention and Visitors Authority. Share your proposal story here for a chance to win up to seven free rental packages from Men’s Wearhouse, roundtrip flights for two to Las Vegas with a two-night hotel stay, dinner and show tickets for two, a wedding ceremony package to say “I do” in Vegas and a $5,000 American Express e-gift card. See here for official rules.

Methodology:

The Knot 2021 Jewelry & Engagement Study was conducted in November 2021 among more than 5,000 adults who got engaged between January 2021 to November 7, 2021 (N=5,017). All respondents were adults aged 18-54 who provided their emails to The Knot Worldwide. Respondents were from a variety of locations around the U.S.

 About The Knot  

The Knot is the nation’s leading digital wedding resource offering a seamless, all-in-one planning experience—from finding inspiration and local vendors to creating and managing all guest experiences, wedding registries and more. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding planning website TheKnot.com and #1 iOS and Android mobile app The Knot Wedding Planner, The Knot national wedding magazine, and The Knot book series. Since its inception, The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. Visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.

TOP Pageant News Now

Kenza Ameloot was crowned Miss Belgium 2024 for Miss Universe @ Mexico

The Miss Belgium 2024 Pageant is Streaming LIVE on Eclipse TV or on Sudinfo, Check Results Including Top 15

Winnipesaukee’s Teen, Kylie Laroche is crowned Miss New Hampshire's Teen 2024

Miss New Hampshire’s Teen 2024 Prelims Today on February 17th at 2pm and 7pm: Final on Feb 18th with 26 Contestants: Check Results

Alethea Ambrosio was crowned The Miss Philippines 2023, Now Appointed Miss Supranational Philippines 2024

Streaming Now Appointment of 2024 Miss Supranational Philippines, Miss Asia-Pacific Philippines, Miss Eco International Philippines, Miss Eco Teen Philippines, and Miss Aura Philippines Queens

The Top 16 Finalists Miss World Nicaragua 2024 Announced on February 17th

Joanna Johnson is crowned Miss Supranational United Kingdom 2024

Check Results and LIVE Streaming Miss Supranational United Kingdom 2024 from The Venue@DMU Leicester

The 26 Contestants Announced at CNB Ecuador 2024 for The 73RD Miss Universe Pageant in Mexico

Aleksandra Modic was crowned Miss World Germany 2024: Journey to Miss World @ India February 18th to March 9th

TV host Audrey Vanessa working hard to bring Miss World Crown for Indonesia

Leoné Renate van Jaarsveld departs India today on February 16th, 2024

Miss Brazil World 2024 @ CNB Brasil: New Dates are May 26-30, Coronation on May 29th

Klara Filizzola was crowned Miss Amazon World 2024

Miss World Cayman Islands 2022, Leanni Tibbetts will represents at Miss World in 2024

Ambar Zenteno was CROWNED Miss World Chile 2022, Now for Miss World in 2024 at India

Miss World China, Arabella Xu aka Kexin Xu will compete at Miss World in 2024, February 18th to March 9th

Miss World Cambodia, Srey Pich Teng Ready for Miss World @ India

Miss World Trinidad and Tobago, Aché Abrahams departs to India on February 16th

Miss World Cameroun, Julia Edima Heading to India on  February 17th from Yaoundé Nsimalen International Airport, Cameroon

Lethbridge Woman, Miss World Canada Jaime VandenBerg Ready for Miss World Stage India on March 9, 2024

Miss World Bangladesh, Shammi Nila in Miss World 2024 Competition Mode

New Miss World Bulgaria 2023, Ivana Subeva Now Going India for Miss World Crown

Leticia Frota to compete for Brazil at the Jio World Convention Centre, The Miss World Stage

Kristen Wright Brings Australian Flag at The 11th Miss World Happening in India

The 11th Miss World Crown Journey of Lesego Chombo, Miss World Botswana: India Experience

Anđela Gajić Shining Bosnia & Herzegovina at The 11th Miss World in India

Miss World Bolivia Fernanda Rivero Ready To Compete at The 11th Miss World in India

Elise-Gayonne Vernon Miss World Belize Now India Bound to the 11 Miss World

Florinda José Miss World Angola now competing Miss World 2023 in India

Meet Elona Ndrecaj, Miss World Albania 2023, Check India Journey to Crown

The 71ST Miss World Updates Till February 9, 2024 Press Conference at New Delhi, India