Skip to main content

LensCrafters Celebrates 40 Years of Great Vision

NEW YORK, Feb. 21, 2023 /PRNewswire/ -- LensCrafters, one of the largest optical retail brands in North America and the premier destination for luxury brand frames, announced today the company's new milestone, the brand's 40th Anniversary as the trusted optical retailer in the communities they serve since 1983. To commemorate this occasion, the company will launch a series of key marketing initiatives throughout the year, including a 40th Anniversary campaign featuring award winning actress and producer Sharon Stone.

As the first optical retailer in EssilorLuxottica group's portfolio, LensCrafters revolutionized the optical industry when it opened its doors 40 years ago as Precision LensCrafters, with the name representing "Lens Innovation and Craftsmanship with Precision. Since then, the vision to provide customers with quality prescription glasses was the first of many innovative concepts that led to LensCrafters' growth and success year over year.

The brand's history of industry firsts and unprecedented enthusiasm for helping others see and look their best, along with the passionate spirit of doctors, associates, and leaders, have shaped who the brand is today. In 1988, the Give the Gift of Sight program, founded by a LensCrafters employee and now formally part of the OneSight EssilorLuxottica Foundation, was established as a call to action to provide eye care to millions of people who suffer from poor vision simply because they don't have access to care. In total, the Foundation has provided 562 million people with access to sustainable vision care through 22,200 primary vision care entrepreneurs and 221 vision centers. Together with the Foundation's philanthropic activities, these efforts have helped correct and/or protect the vision of 55.1 million people.

"This is a remarkable milestone for LensCrafters with 40 years of commitment ensuring our patients and customers have access to the best vision care and eyewear. It's also a testament to our amazing employees, doctors and team of store associates who we rely on daily to provide a premium experience that the brand is known for. Ultimately, we want to continue being the leading optical retailer in the communities we serve by offering the best vision care solutions that allow our customers to express themselves while seeing their best," said LensCrafters President and General Manager, Alfonso Cerullo.

A leader in the optical industry, LensCrafters has always represented high-quality eyecare and eyewear and today, the company is proud to be ranked #1 in optical retail in the country with over 1,000 convenient North American locations and a thriving ecommerce business. When it comes to customers' vision needs, the brand offers a holistic best in class experience online and in stores, where customers can find top doctors, superior quality lenses, with the latest innovations in clear and sun lens technology by Essilor, and the largest product assortment of designer eyewear brands in the US and Canada.

As LensCrafters continually strives to meet the expectations of today's customers, the brand sees their exemplary affiliated and independent doctors as the cornerstone of the business who patients come to for the best comprehensive vision care. The company uses technology as a key driver to keep eye care and eyewear a top priority. Patients can experience LensCrafters' eye exam technology, both in-store and remote via the company's tele-optometry solution. Clarifye and New Evolution Connect is a new suite that offers more access to optometrists at a time most convenient for the patient through a single platform that integrates multiple systems and equipment to improve patient engagement.

The company has invested in new technology such as the brand's Lens Configurator, Frame Customization, and Virtual Try-On, which gives customers an easier way to try on a selection of eyewear in order to find the perfect frame.. And as part of EssilorLuxottica's Corporate Social Responsibility program, 'Eyes on the Planet', LensCrafters will continue to step up its investments in sustainable material innovations for eyewear, reducing the impact on the planet.   

With a rapidly expanding brick and mortar landscape, the brand's newest flagships in New York City, San Francisco, and Palo Alto, reflect the effortless integration of modern design and technology, giving customers a more individualized experience that allows them to easily browse an expanded selection of designer eyewear styles and brands that include Burberry, Dolce & Gabbana, Persol, Versace, and Prada. By leveraging their stores with the digital advantages of ecommerce, customers can buy online, with ease, as they would in store.  

"As we continue to invest in our 1,000+ store fleet, and successfully merge our online business with the in-store digital experience, we look forward to advancing the LensCrafters brand this year and next with the rollout of new flagship stores which will give us a larger footprint in the eyewear market," said Cerullo.

About LensCrafters
LensCrafters, the leading optical retailer in North America, was founded in 1983 and currently operates over 1,000 stores in the U.S., Canada, and Puerto Rico. LensCrafters is owned by EssilorLuxottica Group, a leader in premium, luxury, designer, and sports eyewear. With a mission of helping people look and see their best, LensCrafters has a passion for vision care and offers the best selection of the latest trends in eyewear from leading designer brands as well as incomparable personalized service from Doctors of Optometry located at or next to its stores. LensCrafters opened its first Macy's location in April of 2016 and three flagship stores in New York City and San Francisco in 2021. The brand's trusted doctors and associates continue to make an impact by giving the gift of vision through the company's partner efforts with OneSight EssilorLuxottica Foundation, providing access to quality vision care and glasses in underserved communities worldwide. For more information, visit

TOP Pageant News Now

Take Note of Upcoming Pageants List Event Detail, Tickets, People's Choice Vote Online and LIVE Streams->

Sash Ceremony Streaming Now: The 51ST Miss Intercontinental 2023 Final on Dec 15th at Sharm el-Sheikh 
Online Voting LIVE for Fans To Support Their Favorite Contestant Directly in Top 7 Miss InterContinental 2023

Day 5: Streaming LIVE Xin Chao Miss Earth 2023 Welcome Ceremony, Long Gown Competition and Vietnamese Cultural Show on Dec 3rd at the Saigon Opera House
The 23rd MISS EARTH 2023 with 88 New Date Announced Grand Finale & Coronation on Fri, Dec 22nd

The 3RD Miss Teen Charm International 2023 Commences Nov 25th, Final on Dec 3rd in Margarita Island

2024 Miss Supreme America Pageant on Jan 12th

The 96TH Miss America 2024 - 51 Contestants and The 18TH Miss America's Teen 2024 - 51 Contestants on Jan 14, 2023 in the Walt Disney Theater in Orlando, Florida: 2024 Miss America's Teen Lottery Completes: Check Competition Order of The Candidates

The 71ST Miss World 2023 Mar 2nd, 2024 in India

Recently Concluded Pageants & Crowning of New Queen

Now Happening Miss Teen Universe 2023 Today on Nov 25th at Colombia

Miss Tourism International 2023 World Final Streaming Now Today on Nov 25th at 8.15pm from Sabah International Convention Centre with 45 Contestants

Reinas y Reyes de Venezuela 2023 Final LIVE on Nov 17th: Check Full Results

Sheynnis Palacios is The 72ND Miss Universe 2023 - 2024

  • Anntonia Porsild 1ST Runner-up to The 72ND Miss Universe 2023 - 2024
  • Moraya Wilson 2ND Runner-up to The 72ND Miss Universe 2023 - 2024

Check Full Results Miss Universe 2023 Pageant from El Salvador as Announced

Country-wise LIST of Where To Watch LIVE The 72ND Miss Universe 2023 Grand Finale Broadcast, Airing and Streaming

Aanvi (Manvin) Kher is CROWNED The Miss Globe 2023

Now Streaming of The 20th Anniversary The Miss Globe 2023 World Final LIVE from Sports Palace, Durrës, Albania on Friday, November 17th

Paula Shugart Says " The End of My Tenure" after Touchy Words "El Salvador, you have delivered beyond our greatest expectations"

Today is Fan Vote Last Day, The 72ND Miss Universe 2023 Voting till 11:59pm CT on November 17th

Streaming Now LIVE National Costume Show Today on November 16th @ 8pm from Gimnasio Nacional José Adolfo Pineda, San Salvador

The 72ND Miss Universe 2023 Paid LIVE Streams Reverts to FREE Online Streaming

For ALL - Streaming NOW The Preliminary LIVE for FREE on November 15th @ 8pm in Gimnasio Nacional José Adolfo Pineda, San Salvador

The 3RD Miss Planet International 2024 Grand Finale Nov 19th in Cambodia with 45 Contestants

Streaming Now The Swimsuit Prelim on Nov 15th at Courtyard by Marriott Siem Reap: The 3RD Miss Planet International 2024

Must Read Miss Universe News: Miss Universe 2024

Join Charity Gala Today: Miss Universe 2023 Pageant, The 72nd Edition at El Salvador, Details, Timeline and Results

The 72ND Miss Universe 2023 Pageant on Sat, Nov 18 in El Salvador, Contestants LIST & All National Preliminaries Details

Noelia Voigt now in El Salvador as Miss Universe USA 2023

The 72ND Miss Universe 2023 Online Voting Goes LIVE with 86 Contestants, The First Vote at the App is FREE

President Nayib Bukele Announces El Salvador as Miss Universe 2023 Pageant Venue

The 41ST Miss Teen USA 2023 Sep 28th - UmaSofia Srivastava

The 72ND Miss USA 2023 Sep 29th

Andrea Rubio is CROWNED Miss International 2023: Check Results with - 74 Contestants

Luciana Fuster is CROWNED Miss Grand International 2023